NormConf, the coolest conference to ever be tweeted into existence, is coming! The main event, with live talks, happens across 15+ glorious hours on 2022-12-15, but the Lightning Talks (prerecorded 5 minute presentations) will be released ten days earlier - that’s the day after tomorrow. I’m giving a meme-loaded Lightning Talk titled Minimizing the Cost Function in Data Projects (or, Keep it Simple, Stupid). Five minutes isn’t much time, and I’ve definitely got more thoughts, so I’m looking forward to continuing the discussion afterward - here, on the NormConf Slack, and anywhere else I find someone willing to listen to me rant about data product design and maintenance.